In September I published:
For a total of $18.97, well above my monthly average this year. Of that, $18.97 was from itch.io, and $0 was from the GameMaker Marketplace.
Itch.io
I released a new asset on the 27th (blue), tweeted about it to my ~770 followers on the 28th (red), and it was retweeted by @YoYoGames, the developers of GameMaker, on the 29th (yellow), so my views saw a very sharp increase.
The views translated to browser plays, and there’s technically a playable version of the new asset.
The $18.97 was split between sales of my newest asset, Sprite_Effect(), and of my best selling asset, the Top-Down Platformer.
Something that was interesting to me, though, was where my traffic was coming from:
Twitter is my top traffic referrer, which isn’t surprising. Anything clicked on from Twitter to my assets will get a hit here… but YouTube being my number 2 interests me a lot!
I’d like to develop my twitter more. I averaged two tweets a day (posts and replies) and saw increases across the board. I saw 7 new followers.
YouTube
I’ve got some old YouTube videos floating around from years ago, but they aren’t particularly active or engaging for today’s user. My best selling asset, Top-Down Platformer, DOES have a short video example of how it looks on YouTube. The video was uploaded four years ago, and has less than 3k views, but seems to be funneling some traffic back into Itch when people look for something like it on YouTube.
I’d like to do one 6-10 minute long YouTube video a week, and 4 YouTube shorts. I’d like also turn this earnings report into a YouTube video once a week to talk more in-depth about strategies and results. For now, I’d just like to focus on consistency to build an audience.
Also, since the Top-Down Platformer asset saw so much success with bringing traffic to the store front, I might have to make videos for each of my Itch.io assets going forward!
October’s Strategy
The strategy for October will be to focus on YouTube as a traffic driver into my other assets, as well as providing tutorials and resources for my viewers.
My goals for October will be:
- One new GameMaker Asset
- Eight new YouTube videos
Milestone Goals
- Publish a game
- 1,000 followers on YT
- 1,000 followers on Twitter
- $50/month from assets